The Truth About Scaling: You Can’t Outsource Accountability

Corey Muldrow
M&A | Multifamily Operator | $100M+ Assets

September 11, 2025

One of the hardest lessons I’ve learned in this business?

You can’t scale what you don’t own.

Not just properties, outcomes.

When we took on our first large multifamily project, I assumed hiring the right people would be enough. If the leasing agent had experience, the property would fill itself. Or if the construction crew were solid, the renovations would run on time.

But I quickly realized that experience without accountability leads to excuses.

So we changed how we lead.

Every team member, from maintenance to management, is familiar with the standard. Not just the “what” but the “why.” Not just the task, but the target.

We built a system that doesn’t just track performance, it demands ownership.

Like daily leasing check-ins. Weekly KPI dashboards. Biweekly team meetings that aren’t just updates, they’re audits.

We don’t blame the market, the manager, or the moment.

We ask: Did we execute the system? If not, why not? And what changes tomorrow?

And here’s the truth about leadership: it’s not about control. It’s about clarity.

Clarity in expectations. Clarity in roles. Clarity in what winning looks like.

That’s how we’ve achieved over 30 unit turns a month. It’s how we increased NOI by 415%. It’s how we built a team that doesn’t just do the work, they own the outcome.

You don’t build a high-performing portfolio by accident. You build it by leading a team that takes personal responsibility for every result.

Because in this business, it’s not just about buying assets. It’s about building a culture where excellence is non-negotiable.

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